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Saturday, July 31, 2010
Grandfather Mountain gets a Marketing Makeover
The Grandfather Mountain Stewardship Foundation has announced the launch of a new brochure with a new tagline. The Brochure will be in visitor centers across the region, introducing travelers to the wonders waiting at Grandfather Mountain while explaining that all proceeds from ticket sales go toward preserving and protecting Grandfather for future generations.
"We had not completely redesigned our brochure in 15 years," said Marketing Director Catherine Morton. "It was time to give our brochure a new look to match the new message." Grandfather Mountain has a slightly new story to tell now that the company is a not-for-profit corporation. The new tagline, "wonders never cease”, accentuates the feeling of awe that accompanies a visit to Grandfather Mountain.
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