According to the North Carolina Department of tourism, hotels are partnering with Google to change the way travelers can view hotels even before they walk through the front entrance. Best Western International has announced the launch of Google Business Photos for all 2,200 of its North American hotels. All hotels will have the virtual tours online by the end of 2014.
Carlson Rezidor Hotel Group, parent company of Radisson, Radisson Blu and Country Inns & Suites, has started a pilot program of the service with an initial rollout at its hotels in Chicago, Miami and metro Washington, D.C. Google Business Photos are 360-degree tours powered by Google Street technology. Many businesses have used the technology since Google introduced it in 2010, but a growing number of hotel companies are now adopting it.
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