Why the upgrade? By the end of the year 2012 it will be almost impossible to get a 35mm film. Movie theaters around the country are upgrading to a faster, ecologically cleaner and easier way to present films to the public. According to Co-Ed Cinema owner Mark Peddy, "No one likes the idea of having to spend capitol of this amount ($75K) in a down economy, but it is what must be done to keep the doors open." The technology is indeed much more environmentally friendly, from production to shipping; it saves energy and eliminates the chemical process of film production. A film weighs 40 to 70 pounds and has to be shipped to the theater via UPS. The digital hardware for a movie weighs 4-5 pounds. The cost savings of shipping the movie will be substantial over time. Programming the system to run the movie will save labor expense, because film projectors constantly break and the movie must be monitored at all times. It is not as nostalgic or romantic, but digital is a cleaner and more efficient system.
"In the future we will be able to get movies that we could not get before," said Peddy.. "Often in the past, we had to wait for a movie to come off a bigger theater, now we can just order a download with the rest of the world." The Co-Ed Cinema will still have its art-deco charm and hundred year old history, and will also continue to be around for enjoyment in the future.
Opening at the Cinema on March 23 is The Hunger Games, filmed in Transylvania County.
The Co-ed Cinema located at 79 West Main Street in Historic Downtown Brevard. Get a link for the Cinema and more Brevard attractions HERE.
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